Visit the Expo

Kick off race weekend on Friday, July 23, from 12:00 PM to 6:30 PM at the Dust Bowl 100 Vendor Expo. Browse gear, demo products, and connect with top industry brands—including Zipp, SRAM, SILCA, UNDRBUDR, Neversecond, Factor, Specialized, Wahoo, Castelli, and Kali Protectives—alongside local community vendors and artisans.

Friday Event Schedule:

• 12:00 PM – 6:30 PM: Packet Pickup & Vendor Expo
• 2:30 PM: Zipp Tech Session
• 5:00 PM – 7:30 PM: Pre-Race Lasagna Dinner
• 6:00 PM: Free Kids Race
• 7:00 PM: Movie Night presented by Zipp
• All Day: Group shakeout rides and camping check-in

Participate as a Vendor

Showcase your brand or craft to an engaged audience of over 1,000 riders, families, and outdoor enthusiasts. We welcome both cycling brands and local community partners, including:

• Outdoor & cycling gear brands
• Local artisans, woodworkers, potters, and jewelers
• Bakers, food purveyors, and farm stands
• Service providers and non-profit organizations

Reserve Your Booth:
Email dustbowl100@gmail.com to secure a space for the 2026 Expo.